Humour is the ability to see the funny side of things. It doesn’t matter what subject you’re writing about or who your audience is—humour can help you connect with other people in a deeper way. Humour is a way to highlight the absurdity of our everyday lives and bring a sense of levity to our surroundings. Humour can help us to break down barriers and show that there are also lighter sides to our problems.
Humour can be found in both spoken and written forms. Both verbal and written forms of humour have been adapted by marketers in a variety of ways, with written humour being the most common form. If you have to choose only one type of content to use in your marketing strategy, choose written humour.
The Benefits of Humor in Content Marketing
Humour is a great way to break the ice with audiences when starting a conversation. Humour is more likely to be shared and commented on than other types of content, which makes it a great way to build a community and engage with your followers. In a digital marketing world that is often filled with serious topics, it can be refreshing to set aside once a week to laugh at ourselves. Humour is often clever and uses an unusual perspective, which makes them fun to read and share with others.
Humour can also be a great way to appeal to a wider audience by appealing to the sense of humour of different people. Some brands focus on the humorous aspect of their brand and play off the general absurdity of their industry. Others create heavily branded content that is less likely to appeal to a variety of audiences.
How to use Humor in Content Marketing
There are many ways to incorporate humour into your content marketing strategy, but you may need to begin with a lighter approach. The key is to develop a brand that is both bold and familiar with a sense of humour. Put less focus on branded content and more on creating authentic experiences that highlight your brand values. If you find that you’re jumping too quickly from serious topic to serious topic, you may want to consider adding a humorous element to every piece of content that you create. This will help to create a sense of balance in your content, which will help you to build a loyal, engaged community.
Think about the context of the content you’re creating. What are your audience’s current interests? Once you’ve identified these interests, create content that uses humour in a way that highlights these interests. For example, if your audience loves memes, create a meme-based piece of content that features popular memes and references. You can get memes ideas from memescout. If your audience loves sports, create a piece of content that features your brand as a part of a live sporting event.
The Dangers of Using Humor in Content Marketing
There are many benefits to using humour in your content marketing strategy, but there are also plenty of dangers to consider as well. Specifically, you should avoid using inappropriate or offensive humour. Many brands have used this type of humour in their content, suggesting that the president is a robot, for example.
While some of these jokes may have been intentional and clever, others may have been offensive and should be avoided in your content marketing strategy. There are many ways to create humour, but you should avoid creating content that is derogatory toward people or groups of people.
How to pick the right brand for your content marketing campaign
If you’re unsure of how to incorporate humour into your content marketing strategy, try to start with a lighter approach. If your content is too serious, it’s likely to fall flat. Try to create a brand that is both bold and familiar with a sense of humour—this will help you to stand out among your competitors.
Once you’ve developed a brand that is both bold and familiar with a sense of humour, you’re ready to start creating more humorous pieces of content.
If you find that you’re jumping too quickly from serious topic to serious topic, you may want to consider adding a humorous element to every piece of content that you create. This will help to create a sense of balance in your content, which will help you to build a loyal, engaged community.
