Ideally you’ll want to have a team that can produce and proofread content for you, or if you’re a solo operation, you’ll want to have a system that you can revert to whenever you need high quality content made.
Whenever I create content, I rely on 3 things:
- Creating content myself
- Outsourcing content creation
- Using article templates
About 90% of my content marketing strategy revolves around me creating the content myself. It’s a skill that I have developed that has helped me to churn out content quickly.
But there are still times where I rely on others to help me out with my content production. My methodology when it comes to creating new content is simple.
My Content Production Strategy
First I sit at my computer and open up a tool called SpyFu. Then I find low competition keywords that I can build content around in the form of articles. Then I use a tool called “VidIQ” to find similar keywords that I can create video content around.
Then I take my written article and transform it into podcast content that I can upload to the podcast directories like iTunes and Spotify. These are my main 3 priorities when it comes to content creation and reproduction, and it serves me well in my business.
This process doesn’t take me long to do because I know alot about the niche that I am in, and this is a big help. Coming up with a content marketing strategy would be hard to do if I was in a niche that I knew nothing about – even if the niche had very low competition.
There’s a huge learning curve involved when it comes to going into niches that are unfamiliar to you, so knowing alot about your niche is important.
The goal of your content marketing strategy should be simple. It should be to get more website traffic, increase your sales, lower your costs of marketing, and to get recurring customers back to your website.
Your content marketing strategy should be an outline of your reader’s needs, and should include a plan of how you will address them in your content.
After you have a plan of how you will address their needs in your content, you need a way of distributing it across the internet. As stated earlier, I like to repurpose my content in many forms.
While some people view one piece of content as their main marketing piece, I like to find ways to take that content and apply it to other arenas of marketing.
You can never think of a content marketing strategy as just a way to market articles. Sure you can upload your article to your website and to social media platforms, but if you stopped here, you’d be missing out on a bigger piece of the landscape.
If you really want to harness the outcome of a powerful content marketing strategy, you should be thinking in terms of content reproduction.
With 1 piece of article content, you can:
- Spawn a podcast episode from it
- Generate ideas for a Youtube video
- Turn that piece of content into email marketing material
- Offer it to website owners in your niche who struggle with content creation
- Offer it as a case study on your website when trying to secure guest blog post opportunities
- Share it on sites like Reddit and Quora
- Demonstrate credibility in forums by posting it in relevant subsections
- Use it as piece of a pay per click landing page
- Use it as part of a product review
- And more
You also have to remember the basics of SEO inside of your content marketing strategy also. Make sure your content is keyword focused, has backlinks pointing to it, is mobile-friendly, is interlinked with other articles on your site, and has proper meta-data filled out on the web page.
Make sure your article’s grammar and readability is flawless, so that you don’t lose the visitors that you’ve worked so hard to get.
The last part I want to mention about your content marketing strategy is content performance. You will want to constantly analyze your content’s position in the various platforms that you submit your content to.
Along with that, you have to make sure that your content is producing actions that will boost your revenue.
Are people clicking on the links in your article? Are they buying from you? Are you getting likes, shares, upvotes, and subscribers from your content? Is your content creating credibility and generating new email leads for you?
Is your content so good that it keeps people on your website for a long period of time – so that they want to learn and read more about what you have to teach?
All of these things are important metrics to analyze when it comes to content performance. There has to be a specific profitable end goal with each piece of content that you create.
Content syndication is a powerful strategy that allows you to expand your reach and engage with a wider audience.
By republishing or distributing content on third-party platforms, you can tap into existing readerships and leverage the credibility and visibility of established websites or publications.
This syndicated content serves as an opportunity to increase brand exposure, drive traffic to your own website, and establish thought leadership within your industry.
One significant advantage of content syndication is the ability to reach a broader audience. By partnering with reputable platforms, you can access the readerships of these sites and expose your content to a larger pool of potential customers.
This expanded reach helps in building brand awareness and attracting new audiences who may not have come across your content otherwise.
Furthermore, content syndication can provide a boost in website traffic. When content is syndicated, it typically includes backlinks or attribution to the original source.
This attribution drives referral traffic from the syndication platform back to your website, increasing overall traffic and potential conversions. It acts as a gateway for readers to explore more of your offerings and engage further with your content.
Another benefit of content syndication is the opportunity to establish thought leadership and credibility within the industry. By having content featured on reputable platforms, you gain exposure to a wider audience and enhance your brand authority.
This exposure can lead to increased trust and recognition, positioning you as the go-to resource for industry-related information and insights.
Lastly, content syndication allows you to repurpose and maximize the value of your existing content. Rather than solely relying on your owned channels, syndication enables you to extend the lifespan of your content by republishing it on different platforms.
This repurposing strategy helps you reach new audiences, increase the lifespan of your content assets, and extract more value from your content creation efforts.
Scaling Your Content
If you’re just getting started with your content marketing strategy, understand that it may seem intimidating at first. After all, creating content isn’t an easy thing to do. It’s a skill that I have developed, but not everyone feels that way about it.
You have to set a pace for yourself and determine how long it will take you to create new pieces of content for your website and business.
The more you can systemize your content marketing efforts, the more effective you will be when it comes to sticking to a schedule of producing new content. If it takes you 3 days to create a new piece of content, then stick with this time interval for now and see if you can improve it in the future.
Ideally I like to create new pieces of content everyday, but if you don’t do it everyday, do what you can for now and steadily improve upon your progress.
Make sure your content marketing strategy is something that you’re working on everyday so that you can get more traffic, leads, sales, and clients into your business more often.
10 Tips To Remember About Developing A Content Marketing Strategy
Remember, your content marketing strategy should contain a plan that outlines how your business will use content to attract and convert your target audience into customers.
It involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.
Here are 10 key takeaways to remember when creating your content marketing strategy:
- Define your goals
Start by identifying the objectives you want to achieve through content marketing. Common goals include increasing brand awareness, driving website traffic, generating leads, and boosting customer engagement.
- Understand your target audience
Clearly define your target audience or buyer personas. Determine their demographics, interests, pain points, and needs. This understanding will help you create content that resonates with them.
- Conduct a content audit
Evaluate your existing content assets and identify any gaps. Determine which types of content have performed well in the past and which ones need improvement. This audit will guide your content creation efforts moving forward.
- Establish key metrics
Identify the key performance indicators (KPIs) that align with your goals.
These may include metrics such as website traffic, social media engagement, email subscribers, conversion rates, or revenue generated.
Establishing measurable goals will help you track the success of your strategy.
- Develop a content plan
Create an editorial calendar outlining the types of content you will create, the topics you will cover, and the channels you will use to distribute your content. Consider a mix of formats such as blog posts, videos, infographics, podcasts, or eBooks.
- Create high-quality content
Develop content that provides value to your audience. Focus on addressing their pain points, answering their questions, and providing useful information. Ensure your content is well-written, engaging, and aligns with your brand voice and style.
- Optimize for search engines
Implement search engine optimization (SEO) strategies to increase the visibility of your content. Conduct keyword research to identify relevant keywords and incorporate them naturally into your content. Optimize meta tags, headings, and URLs for better search rankings.
- Leverage different channels
Distribute your content across various channels to reach your target audience effectively. This may include your website or blog, social media platforms, email newsletters, guest posting on other websites, or partnering with influencers.
- Promote your content
Develop a promotion plan to ensure your content reaches your intended audience. Utilize social media marketing, email marketing, online advertising, and other tactics to amplify your content’s reach.
- Measure and analyze results
Regularly monitor your content performance using the KPIs you established earlier. Analyze the data to gain insights into what is working and what can be improved. Adjust your strategy based on these insights to optimize your results over time.
Remember that content marketing is a long-term strategy, and success may take time. Consistency, relevance, and value should be the guiding principles of your content creation efforts.
Continuously refine and adapt your strategy based on audience feedback and changing market trends to achieve the best results.