Mercari: The Rise of a Japanese E-commerce Giant


E-commerce has become an integral part of the modern world, providing consumers with an easy and convenient way to shop online. Over the years, many e-commerce giants have emerged, but none have been as successful as Mercari. Mercari is a Japanese e-commerce platform that has quickly risen to the top, becoming one of the most successful companies in the country. In this article, we will explore the history of Mercari, its business model, its expansion and success, and its impact on Japanese society.

The Beginning of Mercari:

Mercari was founded in 2013 by Shintaro Yamada, a former employee of Rakuten, one of Japan’s largest e-commerce companies. Yamada envisioned a platform that would allow users to buy and sell second-hand items, creating a sustainable and circular economy. The idea of a second-hand marketplace was not new, but Yamada wanted to create a platform that was user-friendly and mobile-first, which was not the case with the existing platforms.

The Business Model of Mercari:

Mercari’s business model is simple but effective. The platform allows users to list items for sale, and other users can buy those items. Mercari takes a commission of 10% on each transaction, which is lower than the commission charged by other e-commerce platforms. The platform also provides a secure payment system, ensuring that buyers receive their items, and sellers receive their payment. The ease of use and the low commission rate has made Mercari very popular among users, especially those who are looking to buy and sell second-hand items.

mercari’s Expansion and Success:

After its launch in Japan, Mercari quickly became popular, and its user base grew rapidly. In 2014, the company raised $14 million in funding, which allowed it to expand its operations. The company launched its app in the US in 2014, followed by the UK in 2016. The expansion into the US market was a significant milestone for the company, as it allowed it to tap into the world’s largest e-commerce market. In 2017, Mercari went public on the Tokyo Stock Exchange, raising $1.2 billion, making it one of the largest IPOs in Japan.

The Impact of Mercari on Japanese Society:

Mercari has had a significant impact on Japanese society, especially among young people. In Japan, there is a strong culture of buying new items, and the idea of buying second-hand items was not very popular. However, Mercari’s user-friendly platform and the low commission rate has made it easier for people to buy and sell second-hand items. The platform has also created a community of like-minded individuals who are passionate about sustainability and the circular economy.

Moreover, Mercari has also had an impact on the job market in Japan. The platform has created opportunities for people to become entrepreneurs, selling items from the comfort of their homes. The platform has also created job opportunities for people who work as delivery drivers, as well as those who work in logistics and customer service.


Mercari’s success story is an example of how a simple idea can turn into a billion-dollar company. The platform’s user-friendly interface, low commission rates, and secure payment system have made it very popular among users. Mercari’s expansion into the US and UK markets has allowed it to tap into the world’s largest e-commerce market, making it one of the most successful companies in Japan. Moreover, mercari impact on Japanese society has been significant, creating

Read more. Soopertrend.com

Deja un comentario