A guide to getting followers on Spotify
Following people on most social media platforms can be challenging, but not as difficult as following people on streaming sites like Spotify. The follower numbers of peers in the music industry like myself who are relatively unknown and successful are depressing, as I have been browsing through their accounts. It is surprising how many of the most talented independent musicians I know have less than 100 followers on Spotify, but they have thousands of followers on other social media profiles such as Instagram and Twitter!
What makes Spotify hard to grow
To grow your Spotify followers, you must first understand the challenges you’re actually facing so that you can keep your expectations realistic. You have to recognize the challenges and become motivated by them if you hope to grow from 50 to 5000 followers. If you identify the challenges and become motivated by them, then you’ll be more likely to succeed!
Tastes in music can be finicky
Facebook, Twitter, and Instagram have become more mainstream because people don’t care so much about matching their interests with others’ quick content. It’s OK if their family sends them annoying chain mail, but they won’t unfollow them for it. It’s okay if their friends post stupid stuff, but they won’t unfollow them for it.
Music fans using Spotify can follow their favorite DJs, musicians, and artists. In this case, they will take a longer time to decide whether to follow an artist or not. It is possible that someone enjoys some of the work of an artist but does not want to follow them because they do not want to be notified when new work is released from them. Independent and lesser-known artists are particularly picky when it comes to following them. On platforms like Spotify, it’s easy to follow big-name celebrities, even if you don’t love all of their music.
It’s expensive for celebrity brands to advertise
Due to their large budgets, big-name artists can put their brands anywhere and everywhere thanks to their big money machines (aka music labels). A major label can invest $50,000 in organic promotion of a new artist’s Spotify profile if they’re trying to break into the scene.
The problem for independent artists like you and me, however, is that small companies offer fake followers and plays that are way cheaper but will not help us out at all. Don’t buy fake followers, even if you’re tempted! They’ll ghost your Spotify account if you do.
Followers on Twitter are rare among music fans
While Spotify has follower options, people just don’t follow people as much as they do on social sites such as Facebook and Twitter, because there isn’t really any social aspect to it. Some people I talk to regularly use Spotify, but don’t even follow their favorite artists. They don’t even know that you can follow artists. Some people use Spotify in a variety of ways; some don’t realize you can follow artists, some don’t mind, and some don’t want to.
Hare are the ways to get more Spotify followers
We will discuss some ways you can fight back now that you understand why this task is such a challenge. My ideas below will require a budget in some cases, but most will just require your time and creativity. I recommend working on each technique one at a time if you feel the task is too big to take on in one go.
Donate your time and skills to friends and family
Your family and friends can’t say no to following each of your profiles, no matter what level your music is at. The more likely outcome is that they’ll forget to follow you. But the only way to prevent that from happening is to borrow their phone to follow their profile with their permission.
Put your Spotify link in all your bios
If you have a decent number of fans on Facebook, Twitter, Instagram, Soundcloud, and Youtube, adding your Spotify profile link can help you get a few more followers and visits. All of your profiles are eligible for cross-promotion, so don’t miss out!
Increase the number of albums released
If you are a musician, you will notice that the bulk of your followers and plays occur around the time of your music release. This is a great time to post your Spotify links to your social media accounts. Whenever you have a new song to show off, you’ll naturally share it more effectively on Spotify.
Editors at Spotify welcome your submissions
The playlist promotion on Spotify is huge. Spotify’s playlist editors will consider adding your song to their playlists for a chance at hundreds of thousands of plays and hundreds of new followers, but it is extremely rare for them to do so. Having a strong music brand and being good at what you do is essential.
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Is Spotify Followers Important?
In order to get enough Spotify plays and exposure, you first need to buy Spotify followers. The fact that not enough people know your content exists will make it unimportant, even if you have plenty of content. Getting popular on Spotify is all about waiting for that avalanche of exposure while trying not to lose hope, so it can be frustrating. Spotify followers are very important for your future endeavors so that you have a reason to keep going and they can help support your future endeavors.
Playlist Submissions
Spotify users and brands that have a large following of playlists can curate genre- and mood-specific playlists. You can get a lot of exposure and more followers by getting your music on playlists such as Soundplate and IndieMono.
Playlists You Can Make
The trick to creating and promoting playlists is that they can attract followers more easily than artist profiles. If you’re good at curating music content, consider creating and promoting playlists. Adding your own song to a playlist after it gains some traction and popularity is the key.
A variety of playlist types
It is very important for independent musicians to use a variety of playlists to grow their careers. Getting your music on one of these playlists means you can reach millions of users and have great exposure. Start by submitting your work to Spotify editorial playlists, where specialists select the songs. When people discover you and like what you do, they’re very likely to visit your playlists and subscribe.
Using songs, artists, playlists, and your personal library, Spotify creates algorithmic playlists. These playlists tend to be very successful as the platform identifies which songs will be popular. You can have a huge success if you are able to get your songs on one of Spotify’s platforms, which are released daily by the company. The other way to promote your songs is to pay to be included in playlists created by other users. You must find a popular user, contact him or her, and pay to include your work.
Use follow gates to simplify your workflow
Users can upload music on sites such as Hypeddit that is initially locked and is only accessible to certain users. If you want people to play or download a song, you can require them to subscribe to your mailing list, like a track, or follow you on your profile like Spotify if they wish to do so. There are only a few cases in which this type of thing will work, and that is when your music is really good, and your fan base is very supportive of you.
Mailing Lists Should Be Used Regularly
Making an email list is an even better way to stay connected with your fans than keeping up with them via social media. Because your fans are subscribed to you, you are able to remind them about things like following you on Spotify without it coming across as too aggressive.
Keeping in touch with other musicians
You may be experiencing the same struggles when you try to grow your Spotify profile as a fellow musician. When you help other musicians grow their followers in return, you will be able to grow yours even more. This works especially well when both parties play new releases. For example, Spotify often encourages you to include a bio, merch, cover art and photos, and a canvas video in your profile. This may seem insignificant, but it does work to encourage people who are contemplating following you to do so. If your profile is bare, you might turn people away who are thinking about following you.
Ads that are targeted should be run
When you can afford it, spend some money on paid advertising. Direct your potential fans to your Spotify profile, or drive traffic to your social media profile or website, then send them a message encouraging them to check out your Spotify music. I often hear that Tik Tok ads aren’t too bad for musicians. Facebook and YouTube ads are the most effective ad platforms.
Live performances are a great way to promote Spotify
Don’t forget the power of an audience that truly supports you when you have a dedicated fanbase. Bringing your Spotify profile to the attention of your audience is one of the most powerful forms of word-of-mouth.
