What is SEO? This question has probably arisen for many people who have encountered the word SEO for the first time. SEO stands for Search Engine Optimization and means search engine optimization. SEO or search engine optimization refers to the set of actions that are taken to improve the ranking of the site in search engines such as Google.
author name nardebangroup
The high rank of a business’s website in Google search results will lead to increased visits and increased brand awareness, which will attract more potential customers and increase sales. Doing SEO in principle helps businesses to increase their traffic and credibility. So if your site does not show up on page one of Google search results for keywords related to your business, you will lose a lot of your customers.
Terms such as site SEO, SEO improvement, increasing and increasing site SEO, and SEO are terms used by Persian language users to search and obtain more information about SEO. If you have just become familiar with the word SEO and are looking for a complete understanding of the concept of site SEO, the importance of SEO and receiving additional information on various aspects of SEO and search engine optimization, reading this guide will be useful for you. This article is a very comprehensive guide about SEO. By fully reading this guide, you will learn more than 90% of the most important tips to optimize your site and increase your ranking in Google. So let’s start together.
What is a search engine?
A search engine is an online tool that helps people find the information they want on the Internet. Google search engine and Microsoft’s Bing search engine are the most famous search engines. Search engines behave differently in how they rank websites when users search for different keywords. This ranking difference is due to artificial intelligence used in search engines. Google shows better search results to users and makes the internet search process more pleasant for users compared to other search engines. For this reason, Google has become the most popular search engine on the Internet.
As you can see in the picture below, Google currently has a big difference with its other competitors in terms of search engine market share.
Market share of search engines
Source State Counter – Despite the existence of more than 30 other search engines besides Google, the SEO community has turned its main focus to optimization in this search engine due to the extent of Google’s market share.
Since each search engine has a different ranking algorithm, it is impossible to cover them all in this article. Due to Google’s larger market share, in this guide we will refer to the search engine, Google, and here we will talk about how to optimize for Google and the important factors in ranking the site in Google. Of course, it is important to know that many of the tips presented in this comprehensive SEO guide are the same for all search engines.
Read more: What is a search engine? Review and research about the most important internet search engines
How does a search engine work?
Search engines like Google and Bing use robots to check different pages on websites. These robots are actually computer programs that go from one site to another and collect information about pages on different sites. Finally, this information is stored in a huge database or index.
In the next step, they rank and analyze the pages in the compiled index, taking into account hundreds of ranking factors. The result of this process will be the determination of the rank of different pages from different sites for a keyword.
How does the Google robot move between web pages?
The Google robot or Google spider indexes pages by moving between different pages on the Internet. This robot is actually a computer program that visits and evaluates different pages. Other search engines also use the same method.
In general, the performance of search engines includes four stages:
Crawling: Viewing and checking website pages, which is called crawling.
Indexing: indexing the pages viewed in the database
Ranking of pages (Ranking): ranking (ranking) of results based on the keyword entered by the user and ranking factors
Displaying the results to the user on the search results page: By entering the keyword in the search engine, the search results page will display various links to the user in order. The search results page is called SERP, which stands for Search Engine Result Page.
Search engine algorithms are designed to display valid and relevant pages when searching for a keyword in order to provide their users with an efficient and enjoyable web browsing experience. SEO and page content optimization can help you rank higher in search results.
For example, content quality and keyword research are the main factors of content optimization, and site loading speed and mobile compatibility are other important factors of site SEO. In the continuation of this guide, we will review the most important ranking factors of sites together.
What is SEO?
The definition of SEO or search engine optimization is: “A set of actions and processes in which the rank of the entire site or a page of the website is improved for one or more keywords in search engines such as Google, and this rank increase leads to an increase in incoming traffic and the amount Visit the site
Publicaciones relacionadas:
